Privacy Policy

Our Privacy Commitment

We are committed to protecting your privacy.  We constantly review our systems and data to ensure the best possible service to our clients.  Client records are regarded as confidential and therefore will not be divulged to any third party, other than as required to facilitate payment and shipping.  Whether you are browsing our website or shopping with us, we want to make every customer experience safe and secure.  In keeping with that goal, we have developed this Privacy Policy to outline our guidelines for the collection and use of personal information.

What information does The Loved One collect and how is it used?

At The Loved One, we collect two types of information:  personal information and non-personal information.  With your consent we may use your personal information for a number of different purposes, for example to:

  • Fulfill requests for products, services or information;
  • Administer contests or promotions;
  • Offer new products and services; and
  • Measure and improve the effectiveness of our Website or our marketing endeavors;

Personal information typically includes your name, address, phone number, and email address.  You can always choose to not provide us with any of your personal information.  However, if you make this choice, we may not be able to provide you with the product, service, or information that you requested.

Non-personal information does not identify you as an individual.  For example, we may ask you for your postal code to assist us with statistical analysis. 

Your implied consent

In some cases, your consent is implied if we ask you to provide personal information with a stated purpose.  For example, we can only contact you regarding the arrival of an order purchased if you have provided us with your contact information. 

Your express consent

In other cases, we will ask you to give your express consent to use your personal information to advise you of products or services that may be of interest or to join our social media sites.  You always have the opportunity to “opt out” of having your information used for this purpose. 

Withdrawing your consent

Consent to use your information can be withdrawn at your request.  To be removed from our database you will have the option to opt-out of communications with The Loved One, or you can send a written request, via email or mail.  This may however, affect your experience using the Website.

Information The Loved One collects from you


When you purchase from The Loved One, you will need to provide us with contact and payment information so that we can process your request.  Examples of where we need contact information include delivery services, special orders, advance bookings and appointments.  If we collect this information, we will also ask for your consent to use this information to send you promotional information on products and services.


When you return products to The Loved One, you will be required to provide contact and payment information to permit authentication of the transaction and reconciliation of accounts. 

Our Website

We may also collect and summarize customer information in a format that no longer identifies the individual for statistical purposes.  We use IP addresses to analyze trends, and administer the site for aggregate use.  IP addresses are not linked to personally identifiable information.  Additionally, for systems administration, detecting usage patterns and troubleshooting purposes, our web servers automatically log standard access information including the date and time you access the Website, the Internet address of the website from which you linked directly, the operating system you are using, the sections of the Website you visit, the Website images viewed and pages read, and any content you download from the Website.  This information is not shared with third parties and is used only within The Loved One on a need-to-know basis.  Any individually identifiable information related to this data will never be used in any way different to that stated above without your explicit permission.


The Website uses “cookies”, a technology that installs a small amount of information on a Website visitor’s computer to permit the website to recognize future visits using that computer.  Cookies enhance the convenience and use of the website.  You may choose to decline cookies if your browser permits, but doing so may affect your use of the website and your ability to access certain features of the website or engage in transactions through the website.

Links to other websites

Our Website may contain links to other websites.  When you click on one of those links you are contacting another website or Internet resource.  The Loved One has no responsibility or liability for, or control over those other websites or their collection, use and disclosure of your personal information. 

Disclosure to service providers

The Loved One may share your personal information with specific service providers in order to provide you with products or services, verify and validate information including credit-worthiness, and to address customer service matters.  This includes: credit card issuers, and delivery services, etc.  This is done in an effort to reduce the risk of fraud or misuse of personal information. If you do not wish us to provide your personal information to those service providers, we may be unable to process your transaction.

Legal Disclosure

The Loved One may disclose your information as permitted or required by law.  For example:

  • to comply with a subpoena or warrant or an order made by a court, person or entity with jurisdiction to compel the production of the information;
  • to comply with court rules regarding the production of records and information;
  • where we have reasonable grounds to believe the information could be useful in the investigation of unlawful activity; and
  • to our legal counsel.

Protection of Information

We maintain safeguards and security standards to protect your personal information, whether recorded on paper or captured electronically, against unauthorized access, disclosure, or misuse.  Please note we cannot take responsibility for any theft, misuse, unauthorized disclosure, loss, alteration or destruction of data by a third party.

Verification of Information

You can check your information to verify, update, or correct it and to have any obsolete information removed.  If you created a membership on, you can access and change your online personal information.  You can also ask us to change your preferences regarding how we use or disclose your information, or let us know that you do not wish to receive any further communication from us. 

Removal of Information

We keep your information as active only as long as we need it for the products and services you’re using and for a reasonable time thereafter or to meet any operational or legal requirements.  To be removed from our database you will have the option to opt-out of communications with The Loved One, or you can send a written request, via email or mail. 

Contacting The Loved One

If you have any questions, concerns or complaints about the privacy policy please contact us at:


Mail:  The Loved One, 402-233 Carlaw Avenue, Toronto, Ontario M4M 3N6

We will respond to your request or investigate your concern as quickly as possible. 

Changes to the Privacy Policy

This policy may change over time to accommodate changes in our service, the technology, and legal developments.  We may add, change, or remove portions of this Policy when we feel it is appropriate to do so.

We will not sell, share, or rent your personal information to any third party or use your e-mail address for unsolicited mail.  Any emails sent by the Loved One will only be in connection with the provision of agreed services and products.